Ribbon cutting ceremony at the 30th anniversary celebration with many of the GBS employees and Northern Kentucky business leaders. Photo provided | GBS

Global Business Solutions, known as GBS, a Newport-based technology firm, is celebrating its 30th anniversary with a new brand identity and an expanded vision for the company’s future.

The firm, founded in 1995, provides integrated technology services across IT, audiovisual, physical security and cabling systems. Company leaders say the rebrand reflects GBS’s evolution from a regional IT firm into a full-service technology integrator serving businesses across multiple industries.

At an event earlier this month, the firm unveiled its updated branding and website, honoring long-time clients and partners who have supported the company’s growth.

GBS stated that its renewed focus is to help organizations simplify complex systems through integrated design, installation, and management.

“Our new brand reflects how far we’ve come and where we’re headed—continuing to innovate, integrate and make technology approachable for every client we serve,” GBS Director of Strategy Kevin Brummer said in a news release.

GBS President and founder Gaby Batshoun said the company’s longevity has been built on relationships and a willingness to adapt to changing technology.

“The last 30 years have been defined by change,” Batshoun said in the release. “But one thing has stayed constant—our belief that great outcomes start with great relationships.”

Do you have a news tip to share? Send it to news@linknky.com. news@linknky.com. Twitter.